Business Is Changing.Are You?
● Free — 10 minutes● Matt calls you personally● Free $395 PageAuditPro audit included● An honest answer, even if it's "don't bother"
● Free — 10 minutes● Matt calls you personally● Free $395 PageAuditPro audit included● An honest answer, even if it's "don't bother"
You've survived every change business has thrown at you. AI is just the next one — but does it actually make sense for your business? Book a free 10-minute evaluation call with Matt Williams, author of Business Is Changing. Are You?, and get a straight answer.
Ten minutes, one-on-one, with the author himself. Not a webinar with 300 strangers. Not a call center.
The call follows the framework in Business Is Changing. Are You? — 30 years of business change, in plain English.
Where AI would help your business, where it wouldn't, and what it would cost. If the answer is "don't bother," you'll hear it.
The whole point: use AI to grow your team and your business — never to cut the people who built it with you.
Try this before you book — it takes 30 seconds
This is how people find a business now — they ask AI, and AI names two or three names. Your free PageAuditPro audit — a $395 value — grades exactly this: can AI find you, what does your website tell it, and are you one of the names it gives? Matt goes through your grade with you on the call.
Sound familiar?
You're on a roof, under a sink, or with a customer — and the call that would have been your next job goes to voicemail. Most callers never leave a message. They just call the next company.
The estimate you wrote last week deserved a follow-up. So did the one from last month. Following up faithfully is a full-time job by itself — so it quietly doesn't happen, and good work walks away.
Prices, procedures, the way things get done here — if your go-to person is out sick for a week, the whole company feels it. Knowledge that isn't written down is knowledge you can lose.
The evaluation call · 10 minutes · free
Before he dials, Matt runs your PageAuditPro website audit — the full $395 audit, yours free for booking — and reads it himself — so the call starts with your business, not with small talk. Then, ten minutes, three parts:
What you do, how big the team is, and where it hurts — including what your free audit already shows about how customers find you online.
Where AI would genuinely help — missed calls, dead leads, knowledge stuck in one head — and where it honestly wouldn't. Both halves get said out loud.
An invitation if it fits — to the free masterclass or to private coaching. A straight "you don't need this" if it doesn't, plus a pointer to what would actually help.
The $395 PageAuditPro audit is yours whether or not we ever talk again. Real findings about your website, in writing, no strings.
Step two · the free masterclass · live on Zoom
Owners who fit get invited to the full masterclass — and notice who's in the room: every seat belongs to an owner Matt has already spoken with. No cold seats, no strangers off the street. About 90 minutes, questions welcome throughout.
The plain-English version, with the hype removed. You'll leave knowing exactly which claims to believe and which to ignore.
Why using AI to replace your team backfires — and how owners are using it instead to grow the business and the people in it.
What an AI answering service can and can't do today, what it costs, and the consent and calling rules that keep you legal.
A follow-up rhythm that revives old estimates without pestering anyone — and the line where follow-up must stop, for good.
One safe, useful thing you can do this week with a tool you probably already have — demonstrated live, step by step.
The last stretch of the class is yours. If Matt doesn't know, he'll say so — and tell you how he'd find out.
Who you're talking to
Author · Business owner · Founder, The Agency LLC
You probably don't know Matt yet — most owners who book this call don't. His book is the introduction. Matt has spent more than 30 years building, running, and selling businesses — home services, real estate, retail, and more. He's the owner who answered the phones, wrote the estimates, and made the payroll, in every kind of economy.
Today he helps companies put AI to work the careful way: answering the calls they'd otherwise miss, following up on the leads they'd otherwise lose, and capturing what their best people know — without cutting the team that made the business worth having.
His book, Business Is Changing. Are You?, is the framework behind the call and the class: the stories, the mistakes, and the plain-English way through.
How it works
Step one
Two minutes: your name, your number, and your website. Booking also starts your free $395 PageAuditPro audit — Matt reads it before he dials.
Free · 2 minutesStep two
He calls you personally. Ten minutes: your business, your audit, and whether AI honestly makes sense for you — including if the answer is no.
10 minutes · by phoneStep three
If it fits: the free live masterclass with other owners he's spoken with — or private coaching, if you'd rather have him alongside you. Entirely your call.
Your choice · no pressureBook your call
Whether AI makes sense for your business — and if it doesn't, he'll tell you that too, and you'll still leave with your audit and something useful.
You're booked in ✓
Your free PageAuditPro audit is being prepared, and Matt will call the number you gave. A confirmation is on its way to your inbox.
Want a head start? The book behind the call: Business Is Changing. Are You?
FAQ
Yes. Ten minutes, no charge, and nothing to buy on it. It's how Matt decides who the masterclass and coaching are right for — and how you decide whether he's worth listening to.
When you book, we run your website through PageAuditPro — our $395 audit, free when you book the call — a real audit of how your site performs, how it reads to customers, and how it shows up when people (and AI assistants) go looking for a business like yours. Matt reads it before your call, you'll talk through the headline findings together, and the audit is yours to keep either way.
It's an evaluation, and it cuts both ways. If AI doesn't make sense for your business, you'll hear "don't bother" — owners hear exactly that every week. If it does fit, you'll get an invitation to the next step. And when you say no, or ask us to stop, we stop, right then and for good.
Matt. Personally. The man who wrote the book. Not a setter, not a call center, and not an AI pretending to be him.
Just your phone. If you can, take a guess beforehand at one number: how many calls your business missed last month. That's the whole prep — your audit will already be in Matt's hands.
One of three things: an invitation to the free live masterclass, alongside other owners Matt has spoken with; an invitation to private coaching, if you'd rather work with Matt directly; or an honest "this isn't for you" — with a pointer toward what would help instead.
Not for the call, and not for the class. Everything is plain English, every term explained the first time it appears, and no question is treated as a dumb one. If you can run your business, you're qualified.
Business Is Changing. Are You? — 30 years of business change, one plain-English framework, and the stories behind the call and the class. Available in paperback and Kindle.
Free 10-Min Evaluation Call
With Matt · $395 website audit, free
